Reporting · run for you, monthly

One page. Every Monday.

Dashboards are where marketing reporting goes to be ignored. We read the accounts, work out what actually changed, and write a page a human can finish in two minutes — including the things that went badly.

We write a real review of your site and send it. No call required, nothing installed.

What lands on Monday

Two minutes, in plain words, including the bad weeks.

The Monday letterExample · week 38Read time: 2 minutes

Three things worth your time

Done
Your booking page was invisible on Google

A setting left over from the rebuild. Removed Tuesday, back in results Thursday.

Done
Two ads pointed at a page that moved

61 clicks had been wasted. Repointed, budget untouched.

Your call
41 people asked what implants cost

The page is written with your real ranges. Say the word and it goes live Thursday.

No dashboard, no charts to interpret. A quiet week says so.

What runs every week

These are the actual automations on your account — not a service list. Each one produces a file you can open, and says up front what it needs.

Attribution Compare

The same touches, four models, side by side.

Runs weekly

Experiment Plan

Size the test before you run it.

Runs weekly

Experiment Readout

Read the result, including "no result".

Runs weekly

Funnel Conversion

Where the funnel actually leaks.

Runs weekly

Monthly Performance Pack

The monthly pack, assembled from your own exports.

Runs weekly

Scorecard Dashboard

A dated dataset and a one-page scorecard.

Runs weekly

Campaign Readout

One campaign, read out against its target.

Needs your key

Channel Roll-up

Paid, e-mail and organic in one table.

Runs weekly
On every account
  • GA4, Search Console, ads, CRM and chatbot data in one place
  • Written findings, not twelve charts and a shrug
  • Decisions listed separately, so nothing waits on a meeting
  • Quiet weeks say so — no invented progress

How it works

The same three steps for every account. No onboarding project, no tool for you to learn.

You send a website

We review it and tell you what we would take over first — in writing, before any money changes hands.

We build and run it

The automations are set up on your accounts and run on our machines, on a schedule, with approval gates where you want them.

You read one page

Every Monday: what changed, what it did, and the one or two things only you can decide.

Questions

The ones people actually ask before signing up.

Do we get a dashboard too?

You can, but the point is that you should not need one. The letter is the product; the dashboard is for when you want to dig.

Can our accountant or board get it?

Forward it, or we send it to a second address. It is written to be readable by someone who does not work in marketing.

What if the numbers are bad?

Then the letter says so, with what we think caused it. A report you cannot trust when it is bad is worthless when it is good.

The rest of the stack

Most clients start with one of these and add the next once the first is running.

Start with a review of your site

Tell us where you are. We send back what we would fix first — yours to keep either way.

We write a real review of your site and send it. No call required, nothing installed.