Content · run for you, monthly
Words thatcome fromyour own shop.
Generic content is worse than no content: it says nothing only your business could say. We read your site, your documents and the questions people ask your chatbot and sales inbox, then write from that — with the sources attached, so you can check every claim.
We write a real review of your site and send it. No call required, nothing installed.
explained
really costs
for your yes
What runs every week
These are the actual automations on your account — not a service list. Each one produces a file you can open, and says up front what it needs.
Competitor Gap
See exactly which subtopics three competitor pages cover and yours does not.
Runs weeklyContent Refresh Loop
Find the pages losing clicks, and turn each one into a cited refresh brief and a WordPress draft.
Runs weeklyDraft to WordPress
Turn an approved brief into a WordPress draft behind a human approval gate.
Needs your keyFAQ Block Builder
Turn the questions your own bot is asked into on-page FAQ blocks with valid FAQPage schema.
Runs weeklyKnowledge Gap to Content
Turn the questions your chatbot answered badly into verified answers and FAQ content, with your approval on every one.
Runs weeklyKnowledge-Grounded SEO Brief
A topic in, a writer-ready brief out - with every fact quoted from your own knowledge base.
Runs weeklyNew Page Brief
A publish-ready, knowledge-base-grounded content brief with real citations, in minutes.
Runs weeklyPublish Answer Blocks
Publish the approved FAQ and its schema to WordPress, then teach the bot the same answers.
Runs weeklyBriefs built from real search demand and your own knowledge base
Every accountDrafts with sources attached to every factual line
Every accountFAQ and answer blocks for the questions that keep being asked
Every accountPublishing to your CMS after your approval, never before
Every accountHow it works
The same three steps for every account. No onboarding project, no tool for you to learn.
You send a website
We review it and tell you what we would take over first — in writing, before any money changes hands.
We build and run it
The automations are set up on your accounts and run on our machines, on a schedule, with approval gates where you want them.
You read one page
Every Monday: what changed, what it did, and the one or two things only you can decide.
Questions
The ones people actually ask before signing up.
Who writes it, a person or a model?
Both, in that order: the structure, the facts and the sources are assembled deterministically from your material, and the prose is drafted with a model and checked. Nothing publishes without your yes.
Will it sound like us?
It starts from your own pages and your own words, which is most of the way. Tell us where it misses and the next one is closer.
How much do you publish?
As much as is worth publishing. Some months that is one page that answers the question 41 people asked. We would rather send that than four filler posts.
The rest of the stack
Most clients start with one of these and add the next once the first is running.
Start with a review of your site
Tell us where you are. We send back what we would fix first — yours to keep either way.
We write a real review of your site and send it. No call required, nothing installed.